With the gradual shift toward a more diverse approach —where fitness is a vital component of the overall health equation— today’s consumer has a new set of needs. They demand extreme value, added flexibility and help in achieving goals.

Whether you operate a private club or not-for profit facility, keeping customers in the fold —and bringing in new participants— requires you to provide not only the programs they want, but offer an unprecedented level of service and sophistication And that makes attending Club Industry this year more important than ever.

Club Industry is the only event that unites the entire fitness community, focusing on both  the common operating challenges and individual needs of all facilities, including:

Multipurpose Gym/fitness-only clubs Colleges/universities Corporate fitness Medical fitness/wellness centers Golf/country clubs Government/military

Personal training studios YMCAs/YWCAs/JCCs Hotels/resorts/spas, Weight loss centers Aerobic/Pilates/yoga fitness studios Martial arts studios Children’s fitness

_________________________________________________________________________________

Get a look behind the magazine and the Club Industry trade shows—the people the editors talk to, the stories they are working on, the upcoming keynotes and seminars—by visiting the blog, Behind the Scenes. Feel free to chime in with comments about the magazine, the conferences and exhibitions, the stories we are working on or your ideas for articles and seminars. Read the Behind the Scenes Blog.

_________________________________________________________________________________

Club Industry brings together the full spectrum of equipment, products and services needed to run any type of fitness operation. Meet the industry's top suppliers, with booths staffed by experts who will listen to your needs and help you to find the answers that work best for your facility.

Build Vital Skills and Knowledge at the
Industry’s Most Comprehensive Conference Program

As the leading independent event, able to tap the knowledge bases of experts from all sectors of health and fitness, Club Industry 2009 will focus on many of the developments that are reshaping the business landscape, including:

• Exercise as preventative medicine

  “This is the first time I’ve been able to get to Club Industry…and it’s been fantastic, especially the breakout sessions on nutrition and weight loss and dealing with specialty populations. I came away with a wealth of practical information. Kevin Cragwell, YMCA of the Triangle Raleigh, NC

• Attracting kids, seniors and other   key specialty populations
• Updated marketing initiatives, including social networking
• Core concepts in wellness
• Increasing ancillary revenue streams
• Recession-busting financial strategies
• Worksite wellness

The program incorporates over 100 seminars in nine powerful information tracks, as well as offering CEUs from 14 leading fitness organizations. Click here for more information.

_________________________________________________________________________________

New Partners
We are proud to team up with leading organizations in the fitness industry to bring you cutting-edge ideas in both the conference program and on the exhibit floor:

__________________________________________________________________________________

Lifetime Achievement Award/Keynote Address

Thursday, October 15
11:45am-12:30pm

Jack LaLanne

Autograph Session to Follow! Jack will be signing pictures FREE for those who attend the keynote!! The “Godfather of Fitness” Jack LaLanne, America’s Number 1 physical fitness expert and guru, will celebrate his 95th birthday this fall. Club Industry’s Fitness Pro is proud to present the prestigious Lifetime Achievement Award to perhaps the greatest fitness advocate of all times. His keynote address will be an opportunity to hear the gospel of fitness from a living legend! Click Here for more information.

Sponsored by:

_________________________________________________________________________

Keynote Address Friday, October 16 11:30am-12:30 pm Mark S. Mastrov Principal, NEFC Founder, 24 Hour Fitness Worldwide, Inc. Within the health and fitness industry, Mark Mastrov is considered a pioneer, innovator and worldwide visionary. Click Here for more information.

_________________________________________________________________________

“Club Industry is the one place where you can compare everything side-by-side, jumping from one machine to another and getting a better feel for it. We’ve been coming for nearly 10 years and  have always found suppliers. Our club is changing with the times: Club Industry helps us do it.“ Jeff Tuhro, Athletic Director, Missouri Athletic Club, St. Louis, MO

_________________________________________________________________________

New Special Feature President & CEO GoodLife Fitness Centers Wellness Networking Luncheon Friday, October 16 12:45pm-2:00pm Guest Presenter: David Patchell-Evans PASSION-INSPIRED BUSINESS = PROFITS AND PURPOSE FULFILLED! One of the Industry's leading figures will show you how to bring out the best in yourself, your employees and your members. Cost: $60 (not included in any conference plans; lunch is included) Click Here for more information.

_________________________________________________________________________

How Will You React in a Crisis?
Friday, October 16, 2009 4:00pm
Moderator: Stuart Goldman, Managing Editor, Club Industry’s Fitness Business Pro  and a panel of experts
The shooting at a fitness center in Pittsburgh has brought safety, security and crisis management to the forefront.  How would you react in a crisis situation at your facility, whether it’s an injured member or a tragic incident? Examine everything from defibrillator usage to crisis counseling to dealing with the press, and get tips from the pros on how to prepare for and manage any situation that may arise.
Click here for more information