2008 Conference-at-a-Glance
Look for new ACTIVE TRAINING SESSIONS (ATS): workshops that include both a lecture and a demonstration of the material, either with equipment or workout
Wednesday, October 15
9:00 AM - 4:00 PM
A01 The Staff Education and Training Academy
A02 A One Year Plan for Retention and Success
12:00 PM - 1:30 PM
B01 How to Add $1 Million to Your Club
B02 Growing Your Business in Tough Times – Recognizing Where You Are and What to Do
B03 The Heart of an Entrepreneur: Do You Have What It Takes?
B04 Creating a Culture of Welcome for Everyone: Eliminating the Embarrassment Factor, Part 1
B05 Making a Difference with Customer Service
B06 Getting Your Personal Training Business to Become an Integral Revenue Generator
B07 Recruiting High Level Athletes to Your Facility
B08 Sports Specific Training for Any Client ATS
B09 Measuring and Managing Profitable Group Fitness
B10 Successful Wellness Programming
B11 How to Develop a Successful Nutrition Intervention and Weight Loss Program for Corporations
B12 Using Technology to Motivate Employee Compliance to Wellness Programs
B13 Preventing Your Fitness Center from Being an Exercise Frustration: People with Disabilities Speak from Experience
2:00 PM - 3:30 PM
C01 While You’re Running the Club, Who’s Guarding Your Members’ Financial Data?
C02 Online Retail as a Profit Center in Your Club
C03 Financing Strategies for Your Small Business
C04 Creating a Culture of Welcome for Everyone: Eliminating the Embarrassment Factor, Part 2
C05 The Keys to Maximizing Member and Staff Retention
C06 8 Critical Things Every Personal Trainer Should Know to Go from Frustration to Success Acceleration
C07 A New Look at Older Adult Strength Training
C08 Marketing Your Facility Through Programming
C09 Why Pilates Programs Fail and What to Do to Correct Them
C10 How to Create a Strong Medical Referral Program for Your Club
C11 Starting a World-Class Corporate Fitness Program From Scratch
C12 Information Systems, New Media, and Weight Loss
C13 Access to Fitness, Part 1: Addressing Architectural, Attitudinal and Programming Barriers
4:00 PM - 5:30 PM
D01 How to Confront New Competition
D02 Education in America: Choosing the Right Personal Trainer for Your Facility
D03 Legal Issues Involving Running a Small Business
D04 Fitness Interactive Media and Internet Marketing: What's Out There That Fitness Professionals Should Know About
D05 Exceeding Member Expectations: Operating Tactics that Maximize the Member Experience
D06 Turning Club Members into Personal Training Clients
D07 Core and Balance Training for Any Client
D08 The Cancer Wellfit Project
D09 Spice Up Your Existing Programming
D10 Exciting Aquatics in Your Club: Program Like a Pirate
D11 Customizing Wellness Programs to Meet Individual Needs
D12 Intelligent Wireless Body Monitoring: Platform for a Digital Fitness Revolution
D13 Access to Fitness, Part 2: Facility Design and Management
Thursday, October 16
9:00 AM - 4:00 PM
A03 Sales and Retention… Your World is Changing!
A04 Club Design: The Most Popular Design Trends for Successful Clubs
8:30 AM - 10:00 AM
E01 Current Key Metrics for Club Owners
E02 8 Key Areas of Club Management, Part 1
E03 Marketing Strategies for Small Businesses and Independent Clubs
E04 Key Strategies for Branding & Positioning Your Club
E05 Meet Them at the Door
E06 Time-Efficient Strength Training for Advanced Participants ATS
E07 Youth Fitness – The New Horizon for Personal Trainers
E08 Programs to Increase Your Non-Dues Revenues
E09 How to Successfully Add Weight Loss into Your Fitness Department
E10 Setting the Stage for Change – Affecting Lifestyle Behaviors in Your Clients
E11 Corporate Facility Planning and Design with a Case Study of a Community Wellness Facility
E12 Are Your Wellness Programs Working? Basic Health and Productivity Assessment Strategies
E13 The Global Inclusive Fitness Movement
10:15 AM - 11:30 AM
F01 If Your Membership Price is Between $32 and $49 a Month, Here’s How You’ll Have to Compete from Now On
F02 8 Key Areas of Club Management, Part 2
F03 Speak Out: A Lab for Ambitious Professionals
F04 10 Biggest Marketing Mistakes Club Operators Should Avoid
F05 Customer Service Basics: Hiring and Training and How They Affect Your Bottom Line
F06 This is How We Roll – Medicine and Stability Ball Training ATS
F07 Bridging the Communication Gap for Activity Programming for Older Adults in Your Fitness Center
F08 Mind / Body Programming: Turning Pitfalls into Pros!
F09 Nutrient and Supplement Timing for a Competitive Edge
F10 Medical Exercise Servicing: 10 Steps for Launching a Quality Profitable Program
F11 Incentives from A-Z
F12 Fit Business Solutions: Enhancing Current Wellness Programs
F13 Technology for Inclusive Health Promotion
2:00 PM - 3:30 PM
G01 Women in Fitness Management Roundtable
G02 Fitness Industry Solutions 101: Meet the “Hybrid” Fitness Professional of the Future
G03 From Dream to Reality: Launching Your Own Business
G04 Roundtable: Managing Sales at a Multipurpose Facility—Pricing, Staffing, Selling
G05 Customer Service: Developing Personal Communications Styles
G06 Posture & Body Alignment: Analyzing, Assessing and Developing Corrective Exercises ATS
G07 To Kid or Not to Kid
G08 Roundtable: Group Fitness Programming for the Future
G09 Successful Weight Loss Programs for Women
G10 Managing the Medically-Based Wellness Facility
G11 Fitness and Exercise Strategies and Tactics to Combat Employee Stress
G12 Unique Concepts in Wellness Education within a Corporate Environment
G13 Multidisciplinary Approach to Health Promotion
Friday, October 17
9:00 AM - 4:00 PM
A05 Building Comprehensive Wellness Programs from the Ground Up
8:30 AM - 10:00 AM
H01 Hiring the Best: Interviewing, Hiring and Retaining Winners
H02 The Three Sure-Fire Strategies that Will Move Your Business from Survival to Success
H03 Be the Center of Change in Your Own Life
H04 Marketing Workshop: Staying Competitive – Proven Guerilla Marketing Tactics that Work, Part 1
H05 Best and Worst Email Marketing Practices for Health and Fitness Businesses
H06 How to Create a ‘Culture of Service’ that Has Bottom Line Impact, Part 1
H07 High Intensity Training ATS
H08 Using Sports Training to Reduce Your Clients’ Overuse Injuries
H09 10 Secrets to Programming for Baby Boomers and Beyond
H10 Integrating the Lifestyle - A Marriage of Spa & Fitness Marketing and Profitability
H11 Cutting Edge Nutrition Ideas for Your Clients
H12 Worksite Chronic Disease Programs
H13 How Personalized Mobile Phone Applications Can Keep People Healthy
H14 Community Inclusion Opportunities in Recreation and Fitness
10:15 AM -11:30 AM
J01 Fitness Business Strategic Alliances
J02 Set Pricing, Value Pricing, Per Session or Monthly Packages – How Do You Decide?
J03 Fitness Leader Survival Kit
J04 Marketing Workshop: Staying Competitive – Proven Guerilla Marketing Tactics that Work, Part 2
J05 Tears of Joy: How to Evoke Emotion in Fitness Sales
J06 How to Create a ‘Culture of Service’ that Has Bottom Line Impact, Part 2
J07 Become an Expert in Teaching Resistance Training Exercises ATS
J08 Selling Personal Training: How to Make Simple Additions to Your Service to Generate More Clients
J09 Creating a Prenatal and Postpartum Training Niche Market
J10 GAME TIME! – Using Exergaming Technologies to Make Fitness Fun for Members (Ages 8 to 98)
J11 Cardio Programming for Weight Loss – Improve Cardiovascular Training
J12 Corporate Wellness Solutions for the Middle Market Company
J13 Developing a Year of Wellness Programming
J14 Physical Activity and Breast Cancer
2:00 PM - 3:30 PM
K01 Strengthening Your Business in a Weak Economy
K02 Fitness Management Roundtable
K03 The Secrets of Marketing and Selling Yourself
K04 The Sales Manager's Coach
K05 Roundtable: Managing Marketing at a Multipurpose Facility—Advertising, Direct Mail, Radio, Television, Public Relations
K06 Retention Planning that Works
K07 Using Movement Screens as Part of Your Assessments ATS
K08 Sales/Business? But I Went to School to be a Personal Trainer!
K09 Exercise in Diabetes and Obesity
K10 Roundtable: Fitness in a Private Club
K11 Tipping the Scales – Nutritional Assessments
K12 Employee Self-Determined Health and Productivity Incentive Based Corporate Cultures
K13 Fitness for Everyone – Fun and Effective Programming for the Disabled using the Krankcycle®
K14 Inclusive Fitness: From Research to Practice
Saturday, October 18
9:00 AM - 10:30 AM
L01 Addressing Health & Safety Concerns in a Fitness Facility
L02 The Necessary Components to Get a Club Started
L03 The Purposeful Health Club Experience – Articulating Your Message
L04 The Magic Triangle: How to Synchronize Your Email, Web & Local Marketing
L05 Improve Your Members’ Experience in 10 Innovative Steps
L06 Circuits, Circuits and More Circuits – A Creative, Yet Common Sense Approach to Designing Circuits to Meet Any Need ATS
L07 Psych-Fitness: The Exercise Tool Kit for Reducing Anxiety, Depression and AD/HD Symptoms
L08 Creating Innovative and Cutting Edge Programs
L09 Jump Start Your Client’s Exercise Weight Loss Program
L10 Fitness and Weight Loss Guidelines for the Post Rehab Client
L11 Games, Incentives and Timing: Three Keys to Successful Programs
L12 Teleseminars, Webinars, and Web 2.0: Your Way to More Profit
L13 Eating Right Made Easy!
11:00 AM - 12:30 PM
M01 How to Handle a Low Cost Competitor
M02 The Art of Co-Opetition: Getting Your Team to Collaborate, Competitively
M03 Brand Architecture – Who Does Everyone Think You Are?
M04 The Science of Retention: Using Health Behavior Models to Promote Exercise Adherence
M05 Earning a Client’s Business and Retaining It
M06 Brain-Based Personal Training
M07 Abdominal and Core Exercises for the Aging Population ATS
M08 Knock Out: Fitness Boxing Programming
M09 Nutrition, Exercise and Weight Loss: Perspectives on Decreasing Fat Mass and Improving Muscle Development
M10 Building Wellness Bridges in Rural America
M11 The Corporate Fitness and Wellness Neighborhood: Creating an Atmosphere that Keeps Them Coming Back
M12 Health Promotion in the Workplace: Yesterday, Today and Tomorrow
M13 Programming for People with Disabilities
ATS - ACTIVE TRAINING SESSIONS: workshops that include both a lecture and a demonstration of the material, either with equipment or workout.